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TASTEMAKERS
PATRON TEQUILLA
CASE
#PODCAST
ABOUT.
THE CHALLENGE.
When it comes to Hiphop Video Formats in Germany there are plenty but they are all similar. Its a one on one Interview Situation between a journalist and an artist.
Its scripted questions about the music, about other artists - most of the time its very predictable the location is boring and the guests are strictly german hiphop.
The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.
Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.
THE AMERICAN WAY
THE IDEA.
We had the vision to create a smooth talk between friends in a cool & relaxed setting. 2 friends DJ Jeezy & Jean Claude Mpassy invite 2 friends from different fields such as music, sports, fashion.
The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.
Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.
THE RESULTS.
The first episode already made a huge buzz on youtube and several cutdowns went viral on tiktok and big youtubers, journalists and artists slid in the dms of our hosts to congratulate them. The youtube comments speak for themselves and fans are impatiently waiting for the next episode
NUMBERS.
157.000
ORGANIC VEWS YOUTUBE
900.000
ORGANIC VIEWS INSTAGRAM
1.3 MILLION
ORGANIC VIEWS TIKTOK
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PUMA
BARACK OBAMA
