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TRIKOT LAUNCH
PUMA
CASE
#Conceptualization #Content Production
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THE
CHALLENGE.
Puma enlisted our expertise for the launch of their BMG new jersey, aiming to capture a balance between modernity and tradition.
As Gen Z and street style experts, we were tasked with bringing this vision to life.
Collaborating closely with Puma, we developed a concept that not only embodied the essence of Borussia Mönchengladbach tradition but also resonated with the modern times. Our role was to ensure that the jersey launch reflected both modern trends and timeless traditions. Ensuring a unique streetstyle vibe.
THE AMERICAN WAY
THE IDEA.
The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.
Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.
