top of page

TRIKOT LAUNCH

PUMA

CASE

#Conceptualization #Content Production 

THE

CHALLENGE.

Puma enlisted our expertise for the launch of their BMG new jersey, aiming to capture a balance between modernity and tradition. 

As Gen Z and street style experts, we were tasked with bringing this vision to life.

_dan.chitanta-31.jpg

Collaborating closely with Puma, we developed a concept that not only embodied the essence of Borussia Mönchengladbach tradition but also resonated with the modern times. Our role was to ensure that the jersey launch reflected both modern trends and timeless traditions. Ensuring a unique streetstyle vibe.

THE AMERICAN WAY

THE IDEA.

The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.

Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.

THE RESULTS.

The Trikot Launch successfully portrayed the fusion of contemporary and traditional elements, aligning with the brand's vision. This project showcased our ability to understand and cater to the nuances of the target audience.

BARACK OBAMA

HOME COMING

bottom of page