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KARNEVAL DER KULTUREN
PUMA
CASE
#Event Production #Brand Partnership
THE CHALLENGE.
Puma envisioned a vibrant presence at the "Karneval der Kulturen" in Berlin, requiring an exceptional truck experience that would resonate with the diverse communities partaking in the celebration of cultural diversity.
In response, we launched a spirited TikTok challenge, enlisting skill experts to participate and showcasing the diverse talents within the sports community. Simultaneously, we organized a Meet & Greet event with National player Benny Henrichs in Leipzig, further connecting the brand with its audience on a personal level.
THE AMERICAN WAY
THE CONCEPT.
The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.
Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.
THE OUTCOME.
The Puma float became a central attraction during the "Karneval der Kulturen," weaving through the streets of Berlin and infusing the carnival with energy. This collaboration successfully showcased Puma's commitment to cultural diversity and community engagement, demonstrating our ability to translate brand values into unforgettable experiences.
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PUMA
BARACK OBAMA
