KARNEVAL DER KULTUREN
#Event Production #Brand Partnership
Puma envisioned a vibrant presence at the "Karneval der Kulturen" in Berlin, requiring an exceptional truck experience that would resonate with the diverse communities partaking in the celebration of cultural diversity.
In response, we launched a spirited TikTok challenge, enlisting skill experts to participate and showcasing the diverse talents within the sports community. Simultaneously, we organized a Meet & Greet event with National player Benny Henrichs in Leipzig, further connecting the brand with its audience on a personal level.
THE AMERICAN WAY
The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.
Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.