THE CHALLENGE.

"Press Play to Summer" marked a comprehensive festival-season campaign. Our distinctive challenge was to conceive and oversee activations, comprising booths and unique experiences, across diverse festival settings.

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Faced with this challenge, we embarked on a journey to curate immersive experiences throughout the festival circuit. From day festivals to beach parties, our team curated and managed activations, featuring booths with interactive elements such as festival makeup stations, haircut stations, and various engaging activities.

THE AMERICAN WAY

THE CONCEPT.

The 2 hosts are not journalists but players of the culture so there is alrady a vibe between the group.

Patron believed in the vision and the strong combination of the 2 hosts and came on board as a partner for the first season.

THE RESULTS.

The campaign unfolded seamlessly across the entire festival summer, with diverse activations resonating with festival-goers. From enhancing the festival experience to creating an online extension, our multifaceted approach showcased our ability to craft memorable experiences in dynamic settings.

THE CHALLENGE.

THE CONCEPT.

THE RESULTS.

The campaign unfolded seamlessly across the entire festival summer, with diverse activations resonating with festival-goers. From enhancing the festival experience to creating an online extension, our multifaceted approach showcased our ability to craft memorable experiences in dynamic settings.

PUMA

BARACK OBAMA

HOME COMING